DEVELOPER PROGRAM | TWILIO
Doing just about anything for a good laugh, Rob is an ardent supporter of open source software and creative commons art, the startup scene in New York, and every professional sports club from Boston. In addition to the day gig at Twilio, Rob runs a number of exploits into Internet ridiculousness, including the street art blog Brooklyn Vandal, the robotic telephonic joke machine Laugh-o-Tron, and the stage agnostic punk band Adventure Capitalists.
Living and working in Brooklyn, Rob loves laughing, writing and failing to act his age by staying out of the mosh pit.
Opening the track jacket on Twilio’s approach to measuring developer evangelism, this aptly-titled talk shares the framework they use to put quantifiable results to a field long considered to be difficult to measure.
In the talk, Rob will cover: metrics that matter (and those that don't), quantifying offline impact, useful online impact and tying to revenue.