16th

April

2016

Grace Francisco

HEAD OF GLOBAL DEVELOPER ADVOCACY | ATLASSIAN

Grace Francisco

Grace leads the global Developer Advocacy team at Atlassian and has successfully built early adoption programs with partners and customers, as well as outreach programs to developer communities.

TALK OVERVIEW

Are you practicing holistic evangelism?

We know there’s nothing holy about what we do and few of us really like being asked if we’re the religious kind of evangelist. Although obviously there's shared commonality in both types in that the key ingredient you must have is a deep passion in what you are representing.

There's a broad spectrum of evangelism practices out there today — it’s an ever evolving art and practice — are you taking a balanced approach and considering all the strategies and tactics?

Have you aligned your activities and goals around the specific needs of your audience and your business? There isn’t a one size fits all developer strategy. Developer Evangelism — also known as Developer Advocacy, Developer Relations, and that team with Rainbow-Pooping Unicorns — can span speaker programs, partner recruitment, event management, technical support, developer docs, developer marketing (shhhhh don’t tell!!!) and so much more. This session aims to help you consider the breadth and depth of evangelism practices and how to apply them for your business.

We’ll walk through specific examples and learnings from building developer portals, online community sites, building a team and setting goals. Hear some insights and learnings from a 10+ year vet in Evangelism who has had almost the full gamut of experience in developer evangelism from commercial/enterprise, OSS and FinTech. The fun never stops in evangelism!

@GraceFr

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