DEVELOPER MARKETING | AMAZON WEB SERVICES
How do you convince your business leaders that your programs to engage and excite developers are good for business?
This talk will analyze case studies on three successful developer engagement programs: packaged licensed software, open source development framework, and infrastructure as a service. Each of these different business models has a different way to measure the value of a developer. Understanding what this value is and how it is computed is essential for securing funding for the developer programs you want to build.
There will be some very simple mathematics discussed, but mostly Adam will be telling some stories from a grizzled veteran in the developer relations space.